Single released 24/02/2008
"Moshi Moshi is releasing this Scandinavian artists' debut single which bears the hallmark of Bat For Lashes wit a pop sheen" [Music Week Playlist]
"This is an enchanting Scandinavian lullaby from the innocent looking yet saucy Ms Lykke Li, which first got me hooked because of the incredible video. It has been getting a great raection on my Radio One show. A late night anthem" [Music Week Panel]
"Stockholm's Lykke Li is a one-oman Swedish pop phenomenon giving Robyn a serious run for her euro. With her assasin's curteness she froze London with her charm recently as more industry spies than an MI5 xmas do watched with slack jaws and itchy wallets. She toots a kazoo and jangles bells from around her neck while grinding against her mic stand, like Feist charged with the sass of Nelly Furtado. With flirtatious minimal pop single "Little BIt" ready to sashay on Moshi Moshi ("for you I keep my legs apart/And forget about my tainted heart") - she certainly isn't, um shy) we're already lusting after her Bjorn Yttling - of Peter, Bjorn and John fame - produced debut LP. Right now, she really is un-Lykke anything else (Boom Boom)" [Greg Cochrane NME Everyone's Talking About article]
"Another fine reason why I must make 2008 my year to visit Sweden to check out their live music scene" [Star single Review]
There's more than a degree of inevitability to Lykke Li's debut single. Firstly, it's being released on Moshi Moshi Singles, a label which is rapidly earning a reputation for unearthing future hits – they've successfully launched the careers of Kate Nash, Late of The Pier, and Friendly Fires in the year or so since their inception. But to get down to the artist and track in question, Lykke Li is an independently-minded artist of sizeable appeal..and potential. Whilst much of her recorded work remains unavailable, A&R activity on both UK and US soil continues apace. Joining a few of the dots between Feist, Robyn, Peter Bjorn and John (she is in fact produced by Bjorn Yttling of the trio), and her own particular strain of otherworldliness, Lykke Li's 'Little Bit', is a hushed, breath-y, out-of-the-box, smash.
Credibility, longevity, and pop music, do not always go hand in proverbial hand. The here-today-relegated-to-the-outer-reaches-of-the-top-200-tomorrow mindset of the standard chart machine can mean artists quickly reach their sell-by date. But in recent years the genre has, by all accounts, been reinstated as something to be celebrated and preserved by 'serious' critics and music snobs alike. Popjustice.com reigns supreme as a pastor of tastemaker integrity, preaching its gospel to hipsters and Indie Kids, as well as unabashed lovers of this increasingly loose bracket.
21-year-old Swede Lykke Li, it could be said, sits somewhere on the periphery of all of this - she's of an offbeat mould. Growing up on a mountaintop in Portugal, the only music available to her was Madonna's 'Immaculate Collection', on cassette. Her parents were by all accounts hippies – her mother a photographer who roamed India with her daughter each winter. She took up ballet when she was 5, spending many years chanelling her creative energies into dancing. As soon as she'd learned to write though, she was composing poems. And by her early teens, now based in Stockholm, began making music. Lykke Li's 3-track debut EP, released on her own label LL Recordings on home turf in September, has seen her quickly become the most talked about new artist in Sweden – word spreads quickly across the international blogosphere. Having recently completed her debut album in New York with Bjorn Yttling on production duties (of Peter, Bjorn and John), Lykke Li's recent debut performances in London left packed audiences pleasantly shell-shocked. A master of subtle delivery, leftfield arrangements, a lovelorn melody, and minimalist brilliance..there's sticking power coursing through her veins.
"Lykke Li is the latest cool name to come out of Sweden. On first listen to debut single Little Bit you can hear traces of fellow country-woman Robyn, splashes of Feist, and cute breathy echoes of Bjork. But the 22 year-old tells me "Musically I'm schizophrenic. I want to be pop, but I like to sound intimate and underground too." before you fall for the single, out feb 18, it's worth getting your tongue around the pronounciation of her name - like "Luckily" but with an "I" replacing the "u". The busy singer plays her first UK gig in London at the end of this month and has just polished off her first album, Youth Novels. The long-player will follow later in the year and has been produced by Bjorn Yttling of Peter, Bjorn and John. Lykke Li adds, "We divided our time recording the album in Stockholm and New York, I wanted to capture the sound and energy of lots of different places on the album" [Daily Star Profile Feature]
""Little Bit" is going to be massive. It has to be massive. It's efforlessly seductive, beguillingly hypnotic and performed by a girl who's been called "the next kylie" so often she'll be popping up on Doctor Who Christmas specials before you know it. Imagine The Neptunes remixing Joe Le Taxi as performed by Peter, Bjorn and John and you're about a tenth of the way to what Lykke Li's come up with. "Little Bit" is so gloriously coquettish that if, by some fluke, it ends up not being massive, we're going to come round and crap through all your letter boxes. Consider this a warning" [NME single Review]
"Growing up on a mountaintop in Portugal, the only music availlable to her was Madonna's Immaculate Conception..." says the press release. Entire genres could (and should) start like this. For Lykke Li's part, the translation results in a rather ethereal calypso, micro percussion and clusters of budding notes as she growls girlishly through the undergrowth. Having long since relocated to Stockholm and now blowing (gently) up on the Swedish scene, Europe's poptimists will doubtless heed the call. www.myspace.com/lykkeli
"Addictive minimal Young Folks-style pop from the Swedish newcomer" [Sunday Times Culture]
"If Timbaland made winsome Scandinavian indie pop (Little Bit is actually produced by Bjorn Yttling from Peter, Bjorn and John), then this is what it would sound like. Over clip-clopping percussion, stretched hi-hats and a carefully distorted beat, 21 year-old Lykke Li sings in quiet, dewy tones, while self-consciously staring at the floor. There's a hum of synth. A tangle of mandolin at the chorus and we're done. Lykke Li sounds like she's got a few self-esteem issues ("for you I keep my legs apart/and forget about my tainted heart") but, then, haven't we all? A minimalist marvel [Guardian Guide single review]
- Little Bit
- Dance Dance Dance
- Little Bit
- Dance Dance Dance